Morellato Group is an Italian

corporate group A corporate group or group of companies is a collection of parent and subsidiary corporations that function as a single economic entity through a common source of control. These types of groups are often managed by an account manager. The concep ...

that designs and manufactures

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...

jewellery Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a wester ...

and

watches A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached b ...

. The group's parent company was founded by Giulio Morellato initially in

Bologna Bologna (, , ; egl, label=Emilian language, Emilian, Bulåggna ; lat, Bononia) is the capital and largest city of the Emilia-Romagna region in Northern Italy. It is the seventh most populous city in Italy with about 400,000 inhabitants and 1 ...

and later was moved to near

Padova Padua ( ; it, Padova ; vec, Pàdova) is a city and ''comune'' in Veneto, northern Italy. Padua is on the river Bacchiglione, west of Venice. It is the capital of the province of Padua. It is also the economic and communications hub of the ...

History

Morellato started operations in the 1930s as a maker of watch straps. In 1990, Massimo Carraro bought the small family watchmaking business from his father and two partners. In April 2014, Morellato signed an alliance with Spanish watchmaker Geresa, making the new joint-venture Spain's second biggest watchmaker, after

Rolex Rolex SA () is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by Hans Wilsdorf and Alfred Davis in London, the company registered ''Rolex'' as the brand name of ...

. The two companies invested $70 million in the new venture. Through that deal, Morellato got Geresa's distribution networks, but 50% of Morellato Group's holding company (Morellato &Sector S.A) became the property of Geresa. The Morellato Group and

Pepe Jeans Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain. Carlos Ortega was the CEO, and owns more than 20% of the company. History Pepe ...

London signed an agreement for the production and worldwide distribution of watches Pepe Jeans London branded that started during autumn 2014. In 2015, Morellato partnered with

Trussardi Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories. Trussardi was founded in 1911 as a leather glove manufacturer, and expanded its line to additional ...

to create the ''T01 collection''. In February 2016, luxury brand

Furla Furla is an Italian-inclusive luxury brand that defined the leather goods category since 1927. The brand is dedicated to creating luxury-standard accessories which are for a broad audience of consumers, both women and men. Furla stands for quality ...

launched a new collection of watches designed by Morellato. Morellato also chose Grenchen Time as its distributor for the UK. Over the following years, Morellato bought European jewellery retail chains Mister Watch (2019), Cleor (2019), and Christ Group (2023).

Activities

The group is present on the Italian and international market with brands of property and brands in license such as Just Cavalli,

and Maserati. It is also one of the leading global manufacturer of watch straps and cases for jewelry, which constitute the original activity of Morellato since 1930. Morellato’s focus markets are Europe, the Middle East and Asia, with a particular concentration on China. Besides headquarters in Fratte di Santa Giustina in Colle in the province of Padova with the design and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

offices in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

, the group is divided into a number of branches in the USA, Germany, France, Spain, Switzerland and Hong Kong; it is also present, through some

joint ventures A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access ...

, in China, United Arab Emirates (Morellato Middle East) and India. Since 1995, 5 million pieces were sold every year. In 2005, the group successfully started to expand its production in jewelry and watches. In 2012, the group reported a $23 million profit margin on its sales of $250 million (up from $21 million the year before). In 2013, the group was ranked 17th in worldwide sales.{{cite web , url=http://www.moda24.ilsole24ore.com/art/industria-finanza/2014-03-24/lo-sviluppo-morellato-passa-vendite-online--100834.php , title=Lo sviluppo di Morellato passa dalle vendite online , website=Ilsole24ore.com , date=24 March 2014 , author=Monica D'Ascenzo , language=it , access-date=28 March 2017

Subsidiaries

The following companies are wholly owned subsidiaries of Morellato Group: *Morellato *

Sector No Limits Sector No Limits and Sector are Italian wristwatch and diving watch brands by homonymous company. History It was founded in 1973 by Filippo Giardiello, in Naples, Italy, then also owner of Philip Watch and later the company was established in ...

* Philip Watch * Chronostar * Bluespirit * Pianegonda joy * Morellato Middle East

References

External links

Official website
Companies based in Veneto Jewellery companies of Italy Jewellery retailers of Italy Watchmaking conglomerates Watch manufacturing companies of Italy Design companies established in 1930 Italian brands Manufacturing companies established in 1930 Italian companies established in 1930 Corporate groups